My Life In Advertising

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My Life In Advertising Claude C Hopkins

My Life in Advertising - Wally Conger more advertising men, more business men, than anything else I know. That fact will be emphasized again and again in this book. I stress it here in tribute to the source of my prudence. Safety first has been my guiding star. A Scotch mother is the greatest asset a boy can have who desires a career in advertising. My Life in Advertising - amazon.com My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. My Life in Advertising by Claude C. Hopkins - Goodreads My Life in Advertising by Claude Hopkins offers a series of anecdotes by the author presenting his successes and failures in advertising. Since the book features insights in the authors life rather than mundane lists of suggestions, My Life in Advertising is far more interesting than other books on similar topics.